The adoption of the iPod is more mature in business, according to Consumer Intelligence Research Partners. But she is buried in the mass of consumer uses.
Since the release of new iPod last March, the adoption rate of shelves of Apple in business progresses, according to Consumer Intelligence Research Partners (CIRP).
The U.S. research firm conducted a survey of a thousand consumers who have purchased an iPod between December 2011 and April 2012.
Internet browsing gets to the top of the charts uses.
30 to 40% of users regularly consult videos, photos and music.
But business applications are gaining ground irresistibly (we have seen with the deployment of hundreds of iPod Conoco).
The biggest increase in recent months is to make them active.
They are placed just behind the entertainment now and take precedence over particular social networks.
At last count, 13% of those with an iPod would use it in effect for the job.
One is near even 21% for owners of a new iPod.
A trend allows the employee the freedom to acquire its own mobile device (laptop, Smartphone or tablet) and use it as part of his work.
Even the “consumerization of IT”…
According to ICRP, the Retina display is appreciated in the context of business uses.
“We are the third generation iPad. It becomes clear that users want the tablet becomes a real working tool and not remain just a toy. Especially with an improved screen and mobile Internet speeds more important, “said Michael Levin, as a partner in CIRP at PriceAngels.com.
Combined with the availability of a model with a large capacity storage (64 GB) and implementation of an optional 4G modem, the strength of the ecosystem has probably seduced iOS professionals.
The latter are more likely to associate with a Wi-Fi AirPort or a Time Capsule external hard drive.
“It is too early to declare victory for Apple in the sphere of business.”
“It appears that Apple is making efforts to enter the business segment and the work will eventually pay off. But on the other hand, uses pros represent a minor part of all uses (entertainment, games). “
Witness the pilots conducted in 86% of Fortune 500 companies, which have often resulted in widespread deployment, as explained by Ampe A85.
At the last count in April 2012, 94% of the Fortune 500 and 70% of Global 500 panel were rolling out the iPad or testing.
The least we can say is that we look at the Apple tablet with some interest.
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