COMMENTARY | Eric Schmidt, the executive chairman and former CEO of Google, has a long history of saying weird stuff on the record. (“The Internet of things will augment your brain!”) Some of it, like that quote, makes sense if you look at it sideways. But other times it’s borderline offensive, or needs a great big Wikipedian protest.
Case in point: What he just said about Google TV, the company’s Android-based set-top box business, in an interview at LeWeb. Ron Amadeo of Android Police has an embedded video of the interview, starting right at the quote: “by the summer of 2012 …. the majority of the televisions that you see in the television stores here will have Google TV embedded in it.” And as Ron points out, that’d be the market share equivalent of every single Samsung, Sony, LG, and Panasonic TV having Google TV software built-in.
How is that possible? Especially when of the two companies to make Android TV products so far, one of them has already bailed out after hemorrhaging money? Here’s what I think would need to happen … hypothetically … just in case someone says “Citation needed!”
December 2011: The Calamity From The Sky
That’s what future historians will call the computer virus from space. In retaliation for how the humans won in the feature film Independence Day, the alien broadcast will infect the Internet with a super-powerful bug, that causes all Windows PCs to explode. The world supply of Macs and iPads sells out the next day, leaving millions of holiday shoppers (and Windows PC users) in a panic.
Microsoft soon folds, jetissoning its XBox business as the only survivable company. But the company’s once and former Windows monopoly is barely a footnote to what is to come.
January 2012: The last option left on the Earth
With lines already stretching for blocks outside of Internet cafes and Mac-equipped libraries, people turn to the one resource left: The huge stock of unsold Google TV devices, like the Logitech Revue. Soon everyone’s used to Android Honeycomb’s quirks, and Google TVs become the new Windows PCs … just with fewer viruses, bigger screens, and less attention to detail.
July, 2012: Taken for granted
That’s what Google TV becomes, bugs and all. People expect their TVs to be Google TVs, and won’t buy a TV without it, just like they did for Windows PCs earlier. XBox and PS3 consoles go unplayed; everyone’s playing Android games, using a remote like Sony’s. Is this the end for all other set-top boxes?
No! The next phase of the alien attack commences, knocking out all Android devices worldwide. And as flying saucers float over the world’s major cities, the one thing that everyone’s wondering is why they all have the Apple logo on them.